COMPANY
BELONG BY DAWN CHRISTIAN®
Belong By Dawn Christian® is a community and learning platform committed to cultivating Ethos-Driven™ leaders. As Creative Director, I was brought in to reimagine their digital presence in alignment with their mission. The process began with immersive strategy sessions and workshops with their leadership team to ensure the design reflected their core values and unique approach.
Scope of Work:
Brand Development, Website Design, Social Media Management, Experiential Marketing
Impact:
Elevated brand visibility, increased audience engagement, and a measurable boost in sales.
Role:
Creative Director
Visual Identity
We revamped the visual identity to align with their ethos, using colors, fonts, and imagery that convey a sense of integrity, inclusivity, and empowerment. This visual consistency helps reinforce their brand message across all platforms.
Content Strategy
We developed a content strategy that highlights stories, testimonials, and educational materials that embody Ethos-Driven™ leadership. This included crafting compelling narratives that resonate with their target audience.
User Engagement
We designed interactive elements that engage users and invite them to become part of the community. Features like the Ethos-Driven Leadership™ Journal, forums, discussion boards, and live Q&A sessions were integrated to foster a sense of belonging and active participation.
Live LivingRoom™ Sessions
Living Room sessions were created to counteract busyness culture and promote healthy breaks during the workday. These sessions aim to engage users while providing valuable insights into the BeLeadership Community. By fostering an environment that encourages thoughtful pauses, Living Room sessions help individuals connect more deeply with their work and the community, advocating for a balanced and mindful approach to professional life.
Curated Event Branding
Developed cohesive branding for events, ensuring that each event reflects the Ethos-Driven™ values. This includes creating unique event identities that are visually aligned with the overall brand while catering to specific themes and objectives of each event.
Conclusion
By focusing on these areas, we ensured that the new design not only looks appealing but also authentically represents the core values and mission of fostering Ethos-Driven™ leadership, helping to solidify Belong By Dawn Christian®'s position as a leader in this space.