COMPANY

SURGE DEVELOPMENT

Challenge: Build a bold, modern brand and pre-launch web experience for a real estate firm aiming to attract investors and build early credibility.

Approach:

  • Developed a full brand identity system—including logo, color palette, typography, and messaging strategy—to position Surge as a forward-thinking disruptor in real estate.

  • Designed a responsive, scroll-triggered landing page prototype using parallax animation and layered transitions to guide user attention and create visual momentum.

  • Crafted UX flows and mockups in Figma with an emphasis on storytelling through motion and visual hierarchy.

Result:

  • Website currently in development; early feedback from stakeholders highlights the parallax experience as a standout UX feature.

  • Brand identity adopted across investor decks and social channels, contributing to growing visibility during fundraising stage.

  • The digital experience is positioned to serve as a high-conversion, visually engaging first touchpoint when launched.

Visual Identity


We conducted in-depth consultations with Surge Development to thoroughly understand their vision and values. Based on these insights, we designed a logo that encapsulated the dynamic and innovative spirit of their brand, ensuring it resonated with their target audience and effectively communicated their unique approach within the real estate industry.

Style Guide

We developed a comprehensive style guide to ensure brand consistency across all platforms for Surge Development. This guide included detailed guidelines for logo usage, color palettes, typography, and other visual elements, providing a cohesive framework that helped maintain a unified and professional brand image in all marketing materials and communications.