COMPANY

EQUALSPACE

Challenge: An inclusive coworking space needed a refreshed digital identity that reflected its mission and served diverse founders.

Approach: Conducted UX research with stakeholders, reorganized site architecture, and redesigned the interface with accessibility-first elements, custom icons, and a calming UI palette.

Research: Conducted stakeholder interviews and surveyed target users to understand pain points around content hierarchy, accessibility, and event visibility.

Leadership: Oversaw the full redesign from discovery to delivery, leading a team of developers and content collaborators.

Result:

  • Increased event registration conversion by 42%

  • Reduced bounce rate by 28% after launch

  • Highlighted as one of the top 3 coworking websites in their regional network

  • Increased membership enrollment by 42%

Iconography: Visual Language with Purpose

To elevate EqualSpace’s mission, we developed a custom icon system that visually communicated key services while reinforcing their inclusive brand identity. Each icon was intentionally designed to be modern, vibrant, and culturally resonant. ensuring representation across a diverse user base. These assets weren’t just decorative, they were strategically integrated throughout the site to streamline navigation, improve accessibility, and create a cohesive visual experience rooted in equity and ease.

Modern Design: Clean, Bold, and Built to Scale
We implemented a clean, modern aesthetic with a fully responsive design that adapts seamlessly across devices. The color palette and typography were intentionally selected to reflect EqualSpace’s vibrant, welcoming spirit while maintaining clarity and accessibility across every touchpoint.

UX/UI Design: Intuitive, Inclusive, User-Centered
We crafted a user experience that prioritizes clarity, accessibility, and ease of navigation. From wireframes to final interface, every element was designed with the end user in mind. The layout guides visitors naturally through the site, while visual hierarchy, interactive elements, and micro-interactions work together to reflect EqualSpace’s inclusive and empowering mission.