COMPANY

Your Hair MADE SIMPLE

Your Hair Made Simple (YHMS) is a luxury hair care brand and educational platform designed to simplify hair care without compromising quality. As Creative Director, I led a cross-functional team through a full rebranding initiative—overseeing strategy, visual identity, and execution across digital and physical touchpoints.

Our approach began with extensive research, including competitive audits, customer persona development, and deep dives into cultural conversations around Black hair care. We discovered that consumers craved simplicity, transparency, and luxury without the gatekeeping. That insight shaped our brand strategy—positioning YHMS as both a trusted source for education and a refined, minimalist brand for everyday women seeking elevated solutions.

From visual identity to voice, the result was a brand that not only looked high-end but felt approachable—bridging the gap between expertise and everyday ease.

Role:
Creative Director