COMPANY

One By Wankaya

Role: UX/UI Designer

Research: Interviewed the founder to identify goals around luxury perception and sales funnel clarity; reviewed analytics from previous campaigns to identify drop-offs.

Leadership: Directed both design and build phases, coordinating with developers and copywriters.

Execution:

  • Designed mobile-first layouts to support seamless shopping.

  • Developed a content hierarchy to showcase ingredients, story, and CTA clarity.
    Impact:

  • Increased mobile checkout completion by 51%

  • Drove 2.4x growth in sales in first three months